I found this small article that I clipped out and put aside. Now I want to share it with you.

There are two formats that are inteteresting: short (6-8 minutes) and medium (15-30 minutes).

For the short:

* Use the first minute to get my attention (tell me what is important about what you do and why I should care);
* Then use the next 3 minutes to tell a story that shows (rather than tells) about your product/solution;
* Use the balance of time (2-4 minutes)to build credibility about the team and your current status.

For the medium:

You can be a little more structured.

* Use the first minute to tell me waht you do and why I should care then slow down a little and focus on product, market and team.

* Make sure to include a story for people remember stories more than numbers!

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