About Me
If there is one thing I can tell you from my vast experience in the marketing, research, and academic world, it’s that the time is right for an exciting shift in the corporate world. Over the last few years I have invested my time in extensively researching the trends in the marketplace: identifying opportunities, looking at how businesses are operating and how they need to change, and how to effectively embrace the trends for the next decade. I have also evaluated the strength of Canada today, both fiscally and in terms of our resources (human and natural), understanding the needs of our youth and what they want, so as to optimally contribute to the corporate and private sector. Integrating the voice of youth, with our existing aging population, has the potential to create an experience and knowledge base that is mutually beneficial while being culturally relevant, corporately productive, and globally responsible.
THIS IS MY WORK…..TODAY
To understand my drive is to know my journey. I have spent the last 20 years continuing my education by learning, growing and expanding my knowledge and experience in many areas: English, Human Resources Management, Marketing, Stress and Wellness, Energy work (Reiki levels I & II), Medical Intuition Basics, and leadership courses. People say that knowledge is power – I say taking that knowledge and experience and empowering a person and/or corporation to find their greatness so that together we can make a difference in this world – is power.
I began my career in 1990 at the height of a recession. I started out at the Canadian Broadcasting Corporation in Human Resources where I did administration and analysis. I moved on to Sales Promotion where I was fortunate enough to work on the 1992 Olympics. I began a Marketing certificate at night from what is now known as Ryerson University. I later moved into International Sales as an executive assistant. After 4 years I chose to leave and finish my Marketing Certificate. Once completed, I ventured into the Direct Marketing field. In 1995 I was hired by Clegg Campus Marketing, later bought out by Trans Union, in the capacity of a researcher and analyst: my role was the analysis of the student credit card market while managing our growing database. In May 1999, I left Clegg to begin my own career in stress and wellness consulting. My desire to embark on the wellness industry came from a personal drive. I was pregnant with my first child and there were some chronic family health issues. I wanted to be proactive with the health of my family. I proceeded to continue my education and working as an Independent Nikken wellness consultant.
I have spent the last 5 years, keeping current in the wellness and energy field, and my ongoing journey of self-awareness has led to my passion and work today. As a working mother, daughter, colleague and friend I have learnt that I am accountable and responsible for my choices and outcomes. I encourage others, both individuals and corporations, to do the same. This important theme led me to the development of my website, www.2bempowered.com. In conjunction with the site I developed and initiated workshops for women on topics of empowerment: Letting Go, Setting Boundaries and learning to say NO, Empowerment tools, financial empowerment, and more. In January 2010, my focus evolved to include bridging the gap between the youth and corporate world. I have since developed and implemented new workshops targeted in these areas to the corporate world. In conjunction with this work, I created a youth movement, The Voices of Youth, in which I am in the midst of working with CARP – an advocate group for the boomers and creating a mentoring/mastermind between high school students and the boomers. I am currently in talks with high schools to role out a pilot project in early 2011. The boomers have asked to be mentored by the youth in computer training and I am working to create a mutually beneficial program.
I also feel strongly about giving back to our community and have started a charity arm of 2bempowered Inc called Kidz2kidz. This initiative is about guiding our children to be the agents of change and showing them how to make a difference in someone’s life.
Let me just say that my greatest gift and value to you as an individual or corporation is my understanding of how to create a strong sense of Who I AM, What do I Believe, and What am I Responsible for!
Whether I deal with the individual or corporation it is about having clear intentions and goals and making sure that they are aligned within.
The result is an empowered person and a strong corporate culture.
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