Seth Godin: Cutting through the clutter

Posted Friday, October 14th, 2016. Filed Under Voices of wisdom

Today we are surrounded by clutter. The USA election is a perfect example of distraction.

Cutting through the clutter
You’re trying to get through all the noise and the distraction and the clutter with your message.

Here’s the thing: You are the noise and the distraction and the clutter.

Just because it’s important to you doesn’t mean it’s important to us.

It is, of course, in the eye of the beholder.

Instead of creating an ad campaign that somehow cuts and invades, consider creating a product, a service and a story that we’d miss if we couldn’t find it.


Share Your Thoughts


Leave a Reply