Seth Godin: On Having a Plan

Posted Thursday, November 10th, 2011. Filed Under Corporate - Tips/Tools Blog

This is so profound that I wanted to share this with you.

Seth Godin says, There is nothing wrong with having a plan

Plans are great.

But missions are better. Missions survive when plans fail, and plans almost always fail.

See the articles by Seth Godin

Many CEOs and companies do not get this. They work on the premise of What and features and Benefits – the plan to bring their product or service to the market.

When you understand the WHY of your business then your mission follows that – how you will make it happen. People buy your product because they buy into your belief system of “why you exist” and not because of the feature and benefits – the “what”.

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3 Responses to “Seth Godin: On Having a Plan”

  1. Jacinto Winney on January 31st, 2012 4:42 pm

    Dead written subject matter, Really enjoyed reading.

  2. Kris on April 6th, 2012 11:17 am

    This post is pretty disappointing. All I hear is a bunch of whining about something that could be fixed if you weren’t too busy patting yourself on the back. smh

  3. Sandra on April 8th, 2012 12:27 pm

    Everyone is entitled to their opinion. Whether I agree or disagree is not the point. I do believe that in business in order to succeed you must know your “WHY” and then cater to those that align with this why and desire to purchase your product or use your service.


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