Seth Godin: “What Do You Make?”

Posted Friday, January 4th, 2013. Filed Under Corporate - Tips/Tools Blog

Here is some words of wisdom from Seth Godin:

What do you make?

You don’t run a punch press or haul iron ore. Your job is to make decisions.

The thing is, the farmer who grows corn has no illusions about what his job is. He doesn’t avoid planting corn or dissemble or procrastinate about harvesting corn. And he certainly doesn’t try to get his neighbor to grow his corn for him.

Make more decisions. That’s the only way to get better at it.


To add my two cents… we must begin making decisions and then being held accountable and responsible for our choices.

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